Do what matters.
Strategy is the work of deciding what to do next and why. To get strategy right, you need in-depth insight into changing behaviours & markets.
That’s where we come in. We create an understanding of needs, motivations and desires that move people now and in future. We uncover what makes a difference so that you can focus on what matters.
We offer a full range of
insight services based on
qualitative & quantitative research methodology:
+ Strategic Insight
What matters and what changes are core questions in insight work that builds strategy.
Needs & need profiles
What triggers choice and use in true practices, what is the role of values
Customer journeys & shopper behaviour
Why and which things are considered, selected and bought
Market structures & change drivers
Category-specific issues, reasoning behind and predicting change
Branding
What is your meaning to people today, and what could it be tomorrow
Occasions
How do occasions (from small moments or entire seasons) affect what we do?
+ Concepts & Validation
Getting from duelling opinions to a shared understanding requires testing and validating ideas at different stages of developing marketing, products, services or entire business models.
Developing concepts to be tested or after testing
We can help turn a vague idea into a concept ready to be learned from.
The concept compass model
Our streamlined combination of qualitative and quantitative research phases builds a solid case for prioritizing and developing concepts.
One-off tests live or online
Focus groups in physical or digital environments, co-creation or user diaries.
High-end testing/validation
The context of use is crucial to the success of any concept. We have solid experience in running “long-distance” testing in true use environments.
+ Market Builder & Statistics
Data is difficult. With our Market Builder service, we make it simple(r). We have built a statistical service to create a full people-first view of key drivers & changes taking place on your market. In addition, we offer:
Segmentations
Building on our in-depth profiles, we’re equipped to segment your target groups
In-depth analyses
in addition to ready-made tools, we can tailor our analyses to fit your needs
An insight is useful only when it’s used.
Everything we do is based on high-quality research. It is our pride and joy, the engine of our insights. But even the most interesting finding is useful only when used.
We focus on rigorous analysis to build insights that are goal-oriented, relevant for business and have lasting effects.
