Resonant insight, researched and delivered

Distinguish
opportunities
from
possibilities

Possibilities are endless, opportunities are not

Life happens outside your office. Take your target groups’ point of view to uncover business opportunities that matter to them – now and in future. That’s resonant insight, researched and delivered.

What we do

We capture insight to help develop brand experiences that matter. We are your partner
through identifying, creating and leveraging opportunities.

Our services

Identify

Capturing the essential in
changes happening around you

Create

Maintaining efficiency and
focus in development projects

Leverage

Finding a long-term basis
for solid brand experiences

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How we do it

Each project is different, but all our work
is guided by 5 principles.

1

Achieve

Support business strategy

Develop insight – in order to get where you're going

2

Understand

People come first

To see beyond the limits of your business, look at the world through their eyes

3

Focus

Frame
and communicate

Uncover underlying connections, crystallize the essential

4

Weave

No
report dumping

Don't settle for a report, implement insight into development

5

Create

Keep looking ahead

Even when enhancing the current state, think about the future

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Get in touch

We are here to help you distinguish opportunities from possibilities.
We are based in Helsinki and go wherever the work takes us.

Tatu Malmström, CEO, Co-Founder
+358 (0)44 557 3609
tatu.malmstrom@pentagoninsight.fi

Laura Perjo, Strategist
+358 (0)40 733 6787
laura.perjo@pentagoninsight.fi